We had no intentions of starting a clothing brand... until we saw something we couldn't unsee.

Our girls were just sweet-cheeked littles when a factory in Bangladesh collapsed killing 1,132 garment workers and injuring 2,500 more.

Watching the news coverage we learned that we had actually purchased cute clothes from one of the brands whose labels were lying in the dusty rubble.

In that moment, holding our young daughters as we stood in front of the television, the decision was made: we would shop differently. But we had no idea just how difficult that would be.

We've learned, through years of experience, shopping ethically can be challenging for busy parents. That's why our goal is to make it easy - with clothes that are easy to mix and match, easy to pass down, easy to wear because they're just so crazy comfy.

We know how amazing it feels to put on clothes we know were #madehonourably.

We can't wait to share that feeling with your family!